Apple Is Number 2 In Most Popular Brand In Asia Survey; While Samsung on Top Rank

News — By Naveen Vaidhya on July 5, 2012 at 12:45 pm

Apple the Cupertino based firm jumped from 6^th position to 2^nd in the list of famous brand in Asia. While making the jump, Apple dove over Japan’s Sony to end behind South Korea’s Samsung in the research. The yearly report was hold by campaign Asia-Pacific with the support from Nielsen. It is the 9^th year, which the research of brand names done was assembled by talking to 4,800 residents in area. After Samsung, Sony, Panasonic, and Apple clutched with 5^th place. The only non-electronics firm in the top five was 4^th place Nestle.

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The shift in the research over the past year shows the increasing importance of tablets and smartphones in the region. Sony was on top of pack past year and while the firm does generate handsets, it is not connected to the devices the way that both Apple and Samsung are. Breaking down the fallouts by country, Samsung was on top position in Hong Kong, Korea, Malaysia, Indonesia, and Thailand. In the meantime, Asia has been a place of growing value for Apple with Apple iPhone’s sales in the area more than doubling year-over-year in the March quarter.